Our latest forecast for retail and ecommerce sales in the US shows growth trends normalizing after three tumultuous years. But most top online retailers will struggle to grow over the short term as economic uncertainty takes a toll on consumers. Product category and digital buyer trends highlight opportunities for growth in digital commerce.
Key Question: What’s the outlook for US retail and ecommerce sales over the next five years?
KEY STAT: US retail and ecommerce sales trends will settle back into their pre-pandemic trajectories, with online sales growing by 9.3% in 2023 to reach $1.137 trillion.
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