As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon. Uncertainty around AI regulation remains, but digital identity rules are progressing and the push toward a circular economy continues. In social media, firms are responding to the EU crackdown on data privacy by switching to subscription models.
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Table of Contents
The EU will lead the global AI regulation race, but against strong opposition
Digital wallets will gain a bigger share of ecommerce transactions as electronic ID regulation looms
The circular economy will thrive as fashion companies prepare for new sustainability law
Social media’s pivot toward subscription tiers won’t materially change behaviors
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