US Gaming Users 2023

Steady Growth Offers Marketing Opportunities

Executive Summary

Despite fears that the pandemic-spurred influx of new gamers would fade away as restrictions lifted, the gaming audience has proved resilient. That represents an opportunity for marketers.

Key Question: What do marketers need to know about digital gamer growth?

KEY STAT: More than half (54.4%) of the US population will be gamers in 2023, but growth will slow to a near standstill over the next few years.

Here’s what’s in the full report


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Table of Contents

  1. Executive Summary
  2. The oldest gamers will grow the fastest by the end of the forecast period.
  3. Younger generations are spending more time playing video games.
  4. Mobile continues to be the dominant medium for gaming.
  1. Digital video viewers and monthly audio listeners still outnumber digital gamers.
  2. Spending on video games and related products fell in 2022 for the first time since 2019.
  3. New technology will foster new demand for gaming in 2023.
  4. What do marketers need to know about gaming in 2023?
  1. Sources
  2. Media Gallery

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Jessica Lis


Jennifer Jhun
Research Director, International and Special Projects
Peter Newman
Senior Forecasting Analyst
Yoram Wurmser
Principal Analyst

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