The cost-of-living crisis will continue into 2024, but inflation is easing and wages are set to rise, leading to an improved outlook for retailers and advertisers. Consumers will remain cautious about their spending, which will drive demand for ad-supported video and buy now, pay later (BNPL). Advancements in technology and regulation, meanwhile, will force companies to revisit their strategies.
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Table of Contents
Cautious optimism returns to consumer and advertiser spend, despite a challenging economy
BNPL will mature as providers target Gen Z with shopping app features
AVOD and FAST will offer a video inventory boost for UK advertisers
AI will accelerate the shift to hyper-personalization as more retailers embed the tech
Social platforms will need to be ready for the Online Safety Act—fines will follow fast
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