Retail ecommerce sales in the UK have performed better than anticipated in 2023. However, the fortunes of nine key UK ecommerce retailers have been mixed. This report will delve into which key players are leading the charge online, which are falling behind, and why.

Key Question: How will some of the UK’s most prominent ecommerce players fare in 2024, and what does their performance tell us about key trends in the market?

Key Stat: Four of the nine key players will outpace the overall ecommerce market in 2024, but fast-fashion giants Asos and Boohoo will see online sales drop by 3.5% and 9.4%, respectively.