UK food price inflation is hitting record highs—but grocery sales are flat. Faced with rising bills, consumers are changing shopping habits to keep spending in check.
UK food price inflation is hitting record highs—but grocery sales are flat. Households are using a variety of methods to keep their grocery spending in check in the face of higher food prices, household bills, and interest rates. That’s forcing a shift in the grocery landscape—and consumer behaviors.
Key Question: As inflation continues to suppress grocery sales, what are the opportunities for growth in 2023?
KEY STAT: UK grocery sales will grow just 1.7% this year and remain relatively flat through 2026.
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Table of Contents
Executive Summary
Grocery sales aren’t keeping pace with inflation.
Discounters are stealing market share.
Brand loyalty is coming under pressure in some categories.
Shoppers are seeking out cheaper alternatives.
Online sales are once again growing.
Delivery costs are tempering demand for the service.
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UK food price inflation is hitting record highs—but grocery sales are flat. Faced with rising bills, consumers are changing shopping habits to keep spending in check.