UK consumers are streamlining their beauty regimes and searching for bargains online due to the cost-of-living crisis. But sales growth opportunities still exist for brands and retailers that understand the needs of their consumers—who are still willing to splurge on certain beauty products.
Key Question: What’s the outlook for UK beauty in 2023, and how will shopping habits evolve?
KEY STAT: UK shoppers are reluctant to trade down in beauty. Almost half (46%) of UK adults would choose to buy fewer items to spend less on skin care and makeup.
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