UK Ad Spending by Industry 2023

A Tough Economy Curbs Digital Advertising’s Growth Across Industries

Tough economic conditions in the UK will put a brake on digital advertising’s march. Only travel will see any significant growth, though it’ll be from a very small starting point induced by the pandemic.

Key Question: How have different UK industries’ digital ad investments responded to the economic environment?

KEY STAT: Every UK industry we track—except travel—will see very limited digital ad spending growth this year as economic concerns act as a significant drag. Travel digital ad outlays will grow by more than 20% this year, more than 15 percentage points higher than digital ad spending’s overall growth rate.

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    Table of Contents

    1. Executive Summary
    2. A tough economy will slow growth in digital ad spending across industries, except travel.
    1. Different industries exhibit different digital ad spending trends.
    2. Insider Intelligence Interviews
    1. Source
    2. Media Gallery

    Interviewed for This Report

    Toby McAra
    Making Science
    Chief Revenue Officer
    Interviewed June 9, 2023
    Khurram Moiz
    Lead Principal Customer Success Manager
    Interviewed June 9, 2023
    Paul Nasse
    Integral Ad Science
    Regional Vice President, Agency Partnerships, EMEA
    Interviewed May 20, 2023
    Evgeny Popov
    Verve Group
    Executive Vice President and General Manager, International Growth
    Interviewed June 9, 2023
    Raphaelle Tripet
    Managing Director, International Demand
    Interviewed May 19, 2023

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    First Published on Sep 20, 2023


    Bill Fisher


    Zach Goldner
    Forecasting Analyst
    Jennifer Merritt
    Vice President, Content

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