TikTok Will Be the Top Social App in Daily Minutes in 2025

Instagram Is Already in the Rearview Mirror—and Facebook Is Next

About This Report
TikTok’s addictive videos add up to a huge amount of time spent on the platform. It’s already the No. 2 social app in daily minutes and will top the list by 2025.

TikTok is on track to become the largest social platform in total daily minutes in 2025, per our first published analysis of total time spent on social networks.

Key Question: How much total time do US adults spend on TikTok and its competitors per day?

KEY STAT: US adults will spend a total of 4.43 billion minutes per day on TikTok this year—a more than fivefold increase since 2019.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. TikTok’s short videos equal billions of minutes of view time each day.
  1. Sources
  2. Media Gallery

    First Published on Aug 23, 2023


    Debra Aho Williamson


    Zach Goldner
    Forecasting Analyst
    Jennifer Merritt
    Vice President, Content
    Oscar Orozco
    Director, Forecasting

    "Behind the Numbers" Podcast