TikTok is on track to become the largest social platform in total daily minutes in 2025, per our first published analysis of total time spent on social networks.
Key Question: How much total time do US adults spend on TikTok and its competitors per day?
KEY STAT: US adults will spend a total of 4.43 billion minutes per day on TikTok this year—a more than fivefold increase since 2019.
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