Discovering products online is a much different experience than tangibly finding them in a physical store. But Pinterest has been innovating on the visual commerce front to help users engage more deeply with products on its platform and bring the digital and physical experiences together. Amy Vener, retail vertical strategy lead at Pinterest, spoke with eMarketer’s Andrew Lipsman about how the company's visual search and discovery tools are changing the way consumers shop and buy. Vener was interviewed as part of eMarketer's June report, "Mobile Retail Apps 2018: Strategies to Acquire, Engage, and Retain Users."
