Technologies to Drive Sustainability

As Businesses Strive to Adapt, Consumer-Facing Tech Can Make a Difference

Executive Summary

Consumers, employees, and investors are pushing businesses to adopt sustainable practices. The operational challenges in climate change mitigation are huge, but B2C companies also need to prove to their customers that they’re committed to a more sustainable approach. A range of consumer-facing technologies can help brands and retailers make a difference in ways that are palpable for their customers.


  1. What is the consumer demand for sustainability?
  2. Which consumer-facing technologies can help convince eco-conscious customers to buy from you?
  3. What will drive the growth of these technologies in the future?

WHAT’S IN THIS REPORT? Exploration of key technologies that can drive sustainability in ways that are transparent and meaningful to consumers.

KEY STAT: Younger generations in particular want businesses to help them lead a more sustainable lifestyle, including by providing information on the carbon impact of their purchases.

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    Table of Contents

    1. Executive Summary
    2. Key Points
    3. What’s the Demand for Sustainability?
    4. Sustainable Technology Boosted by Surge in Investment
    1. Trends that Could Influence Cleantech Uptake
    2. How Should Media, Advertising, and Retail Strategists Think About Sustainable Technology?
    3. Insider Intelligence Interviews
    4. Read Next
    1. Sources
    2. Media Gallery

    Charts in This Report

    Interviewed for This Report

    Tensie Whelan
    NYU Stern Center for Sustainable Business
    Professor and Director
    Interviewed March 2, 2022

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    Yoram Wurmser


    Chris Keating
    Director, Research
    Jessica Lis
    Analyst, Technology
    Amy Rotondo
    Director, US Research
    Karin von Abrams
    Principal Analyst

    "Behind the Numbers" Podcast