Now that kids are heading back to school, retailers are focusing on the next—and biggest—holiday shopping season. But are consumers thinking about the most wonderful time of the year, too?
They might not be focusing on holiday shopping in August, but according to newly released comScore Inc. data, retail spending is creeping earlier into the season. The period between Thanksgiving and what the researcher is calling "Cyber Tuesday" has taken an increasingly larger share of online holiday spending over the past few years.
Those six days accounted for 16.2% of ecommerce holiday spend via desktop in 2015, and last year that figure rose to 17.7%. This is even more significant considering that 2017 had three more shopping days post-Thanksgiving than in 2015.