Where to reach livestream viewers on social media

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Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform. Facebook ranks as their second app of choice, used by 42.6% for live video, while Instagram and TikTok tie for third with 33.4%.

Beyond the chart: The Google-owned platform slips to second place among younger generations, however. TikTok is the top livestreaming destination for 16- to 24-year-old social video viewers, while Facebook is the go-to for those ages 25 to 44.

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