Holiday spending will exceed pre-pandemic levels for first time

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Key stat: US internet users are expected to spend an average of $1,652 this holiday season, exceeding pre-pandemic figures, according to Deloitte. This marks a 13.5% growth rate from 2022, when average spending was $1,455.

Beyond the chart:

  • Brick-and-mortar stores will claim 80% of holiday retail sales, according to our forecast.
  • However, retail ecommerce will see more growth than stores, with rates returning to double digits at 11.3% YoY.
  • Retail ecommerce will continue to draw cost-conscious consumers on the hunt for deals.

Use this chart:

  • Assess where holiday shoppers are spending money.
  • Tweak end-of-year messaging strategies.

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Methodology: Data is from the October 2023 Deloitte, "2023 Holiday Retail Survey." 4,318 US internet users ages 18+ were surveyed online during August 30-September 8, 2023.

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