The Southeast Asia coverage in the Global Media Intelligence (GMI) Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam. Click each link to view charts displaying the following metrics:
Device ownership
Smartphone and tablet ownership
Smart TV owners
Average time spent with media
Traditional media users
TV viewers
Video-on-demand (VOD) viewers
Social media/messaging users
Digital audio listeners
Voice assistant/search users
Executive Summary
Ownership of nonessential digital devices is lowest in Southeast Asia compared with the rest of the world. The figures reflect a greater income divide among respondents in the region comparatively. The reach of smart TVs, tablets, and smart wristbands is lowest in this region.
