The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan.
The Asia-Pacific coverage in the Global Media Intelligence (GMI) Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan. Click each link to view charts displaying the following metrics:
Device ownership
Smartphone and tablet ownership
Smart TV owners
Average time spent with media
Traditional media users
TV viewers
Video-on-demand (VOD) viewers
Social media/messaging users
Digital audio listeners
Voice assistant/search users
Executive Summary
The Asia-Pacific region lags all other regions in time spent with PC/laptop/tablet. This clearly shows the importance of smartphones in Asia-Pacific, where mobile access to the internet is primary in rural areas and among low-income respondents.
