Global Media Intelligence 2023: Central and Eastern Europe

Report by Paola Flores-Marquez  | UPDATED: Nov 6, 2023

The Global Media Intelligence Report 2023

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A Reference Guide to Consumers’ Media Use in 47 Markets

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Table of Contents
What’s Inside
Executive Summary
Central and Eastern Europe in Perspective
Regional Overview
Country Highlights
Chart Overview by Country
Media Gallery
About This Report
The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.
Topics
Media Consumption
Central & Eastern Europe
Table of Contents
What’s Inside
Executive Summary
Central and Eastern Europe in Perspective
Regional Overview
Country Highlights
Chart Overview by Country
Media Gallery

What’s Inside

The Central and Eastern Europe coverage in the Global Media Intelligence (GMI) Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey. Click the links to see each country’s charts for the following metrics:

  • Device ownership 
  • Smartphone and tablet owners 
  • Smart TV owners 
  • Average time spent with media 
  • Traditional media users 
  • TV viewers 
  • Video-on-demand (VOD) viewers 
  • Social media/messaging users 
  • Digital audio listeners 
  • Voice assistant/search users 

Executive Summary

  • Social media is the most popular activity in the region across demographics. The difference in adoption rates between gender, age, and income is less than 2%. 

Here’s what’s in the full report

Table of Contents

  1. What’s Inside
  2. Executive Summary
  3. Central and Eastern Europe in Perspective
  1. Regional Overview
  2. Country Highlights
  3. Chart Overview by Country
  1. Media Gallery

First Published on Oct 30, 2023

authors

Paola Flores-Marquez