The Canada coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2023 conducted by GWI. Click the link to see charts for the following metrics:
Device ownership
Smartphone and tablet ownership
Smart TV owners
Average time spent with media
Traditional media users
TV viewers
Video-on-demand (VOD) viewers
Social media/messaging users
Digital audio listeners
Voice assistant/search users
Executive Summary
The shift from traditional TV viewership to digital video is accelerating. The trend is being driven in large part by increased connected TV (CTV) viewership and higher levels of smart TV ownership.
