The Future of Meta

Our Two-Year Outlook for the Company Formerly Known as Facebook

Executive Summary

Meta in October 2022 is a far cry from Facebook one year ago. Ad growth is stalling amid a weakening economy and stiff competition, and a hiring freeze is underway. Meanwhile, Meta’s vision of the metaverse is far from becoming a reality.


  1. Is Meta’s dominance waning?
  2. What is the two-year outlook for advertising, social commerce, influencer marketing, virtual reality, and other areas of Meta’s business?
  3. How should businesses adjust their strategies for working with Meta?

WHAT’S IN THIS REPORT? Our two-year outlook for 14 of Meta’s business areas, including advertising, creators, social commerce, payments, virtual currency, and the metaverse. Also, strategic advice for companies that rely on Meta’s social media and virtual reality platforms.

KEY STAT: Meta's 2022 ad revenues worldwide will be $16 billion lower than what we had forecast just seven months ago.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.


Debra Aho Williamson, Grace Broadbent, Jasmine Enberg, Jessica Lis, Max Willens, Jaime Toplin, and Yoram Wurmser


Zach Goldner
Forecasting Analyst
Jennifer Pearson
VP, Research
Lisa Phillips
Principal Analyst, Digital Health

"Behind the Numbers" Podcast