France’s relative digital immaturity is shifting, with digital advertising growth leaving traditional channels behind. Retail media is leading the way, and Amazon is benefiting the most, with the creation of the new triopoly.
Digital channels took up a lot of the advertising slack during the recent economic downturn in France. As the country recovers, digital’s share of advertising will continue to grow. Marketers should look to the experience of their more digitally mature neighbors to help plan their campaign budgets.
Key Question: How dominant will digital become in the marketing mix in the coming years?
Key Stat: Digital advertising became the majority share in 2022 for the first time. By 2028, it will have stretched this lead considerably and account for 68.7% of total media spending.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
4charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
Why it’s important to stay on top of this topic
What are the most important findings in our forecast?
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.