ChatGPT and Generative AI for Social Media Marketing

Reality, Hype, What’s Next, and How to Prepare

Executive Summary

Many social media marketers are already experimenting with generative AI tools. But ChatGPT and its brethren aren’t the solution for every marketing scenario. Here, we dive into the tech’s most promising use cases for developing social media content—along with its limitations. We also provide actionable steps for brand-side social media leaders and the agencies that support them.

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Table of Contents

  1. Executive Summary
  2. Where will generative AI have the greatest impact?
  1. What are the most promising use cases, and what are the limitations?
  2. How can social media marketers make the most of generative AI?
  1. Sources
  2. Media Gallery


Debra Aho Williamson


Jasmine Enberg
Principal Analyst
Natalie McGranahan
Senior Researcher and Taxonomy Manager
Jennifer Merritt
Vice President, Content

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