AI dominance in the tech sphere was on parade at CES 2024, pointing to pressure on product developers to integrate the technology. Also in the spotlight: Inclusivity and sustainability as focal points for an industry maturing to meet societal needs, the latest gadgets, and what the show means for marketers.
CES 2024 was the usual dizzying array of gadgets and gizmos of every stripe, yet the event was driven by the overarching themes of AI’s ubiquity, sustainable tech as a necessity, and a push for innovation that promotes inclusivity. These aren’t just technical shifts but indicators of new consumer expectations and behaviors. This report tracks the top trends to watch.
Here’s what’s in the full report
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