Canada Retail Media 2024

How the Fastest-Growing Digital Ad Format Is Shaping Up

About This Report
Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

Retail media is providing an alternative to the Google-Meta duopoly, where consumer privacy measures have made targeting audiences more difficult. This report details our first-ever forecast for retail media ad spending in Canada, along with the results of our November 2023 survey of retail media buyers (conducted in conjunction with IAB Canada).

Key Question: How will the retail media market in Canada impact advertiser budgets in 2024?

Key Stat: Retail media ad spending in Canada will surge past the C$3 billion mark in 2024, almost double what it was three years ago.

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Paul Briggs


Matteo Ceurvels
Senior Analyst
Jennifer Pearson
VP, Research
Andrew Spink
Forecasting Analyst
Paul Verna
Principal Analyst

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