Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.
Retail media is providing an alternative to the Google-Meta duopoly, where consumer privacy measures have made targeting audiences more difficult. This report details our first-ever forecast for retail media ad spending in Canada, along with the results of our November 2023 survey of retail media buyers (conducted in conjunction with IAB Canada).
KeyQuestion: How will the retail media market in Canada impact advertiser budgets in 2024?
Key Stat: Retail media ad spending in Canada will surge past the C$3 billion mark in 2024, almost double what it was three years ago.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Retail media is now a major digital advertising channel
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