Canada’s click-and-collect buyer growth tops our rankings among the countries we forecast. It’s a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.
More than half of Canada’s digital buyers use click and collect, meaning they buy online and pick up in-store (BOPIS). This form of fulfillment is central to retail ecommerce's growth in Canada, where distribution conditions make home delivery costly in many parts of the country.
Key Question: How can retailers capitalize on the growing number of click-and-collect buyers in Canada?
Key Stat: There will be 14.2 million click-and-collect buyers in Canada in 2024.
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Table of Contents
Executive Summary
Click and collect is an important part of the ecommerce picture in Canada
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There's a Persisting Gap Between Canada and the UK and US for Click-and-Collect Penetration (click-and-collect buyers % of internet users, by country, 2023-2027)
There's a Persisting Gap Between Canada and the UK and US for Click-and-Collect Penetration (click-and-collect buyers % of internet users, by country, 2023-2027)