In 2024, generative AI (genAI) will reshape B2B marketing. Marketers and their firms will need to tackle this evolving technology to use it effectively. GenAI will bring to the forefront the importance of brand reputation, data quality, and system integrations—and it will foster an uptick in human interactions.
In 2024, generative AI (genAI) will take center stage in B2B marketing. Its impact will be felt across nearly all marketing activities and will compel B2B marketers to address the challenges that come with using this evolving technology. GenAI will also bring about a renewed focus on brand reputation, the need to address data quality and reliability, and a desire for human interactions—like live events—as a counterbalance to AI-driven campaigns.
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Table of Contents
GenAI will reshape B2B marketing
GenAI will either help or hinder a brand’s reputation
Data will be at the center of marketing transformations
With genAI’s proliferation, human connections will be a major focus
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