US Social Network Users 2022

TikTok Overtakes Snapchat and Pinterest to Become the Third Largest Platform, Behind Facebook and Instagram

Executive Summary

After two years of unexpected gains, US social network user growth will slow to a more pre-pandemic rate in 2022. But important age-related shifts in usage will change the user makeup of Facebook and Instagram, while TikTok will cause (even more) upheaval in the market.


  1. Which social platforms will US consumers gravitate to in 2022?
  2. How will US social network usage change in 2022 and beyond?
  3. What are the implications for social media marketers?

WHAT’S IN THIS REPORT? Our latest forecast for US social network users and recommendations for marketers on how to best reach their audiences via social media.

KEY STAT: TikTok will have 90.6 million monthly users in 2022, surpassing Snapchat users and Pinterest users but significantly behind Instagram and Facebook.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Is Social Network Usage Changing in the US in 2022?
  1. What Are the Biggest US Trends for Facebook, Instagram, Snapchat, TikTok, and Twitter in 2022?
  2. What Does This Forecast Mean for Marketers in the US?
  3. Appendix
  1. Read Next
  2. Media Gallery

Charts in This Report

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Jasmine Enberg


Paul Briggs
Principal Analyst
Natalie McGranahan
Senior Researcher and Taxonomy Manager
Peter Newman
Senior Forecasting Analyst
Debra Aho Williamson
Principal Analyst