Asia-Pacific Social Network Users 2022

Amid Slowing Growth for All Platforms, Facebook Remains at the Top While TikTok’s Ascent Is Complicated by India

Executive Summary

The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. In some geographies, however, there are significant challenges.


  • Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth?
  • How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each?
  • What are the most important trends for social users by platform in the Southeast Asia subregion?

WHAT’S IN THIS REPORT? Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. We also examine user trends among the major international platforms and those in China.

KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Will Social Network Usage Change in Asia-Pacific in 2022?
  1. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin?
  2. What Does This Forecast Mean for Marketers in Asia-Pacific?
  3. Appendix
  1. Read Next
  2. Media Gallery

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Ethan Cramer-Flood


Whitney Birdsall
Senior Forecasting Analyst
Jasmine Enberg
Senior Analyst
Peter Newman
Senior Forecasting Analyst
Debra Aho Williamson
Principal Analyst

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