UK Social Network Users 2022

TikTok Is on a Rapid Rise, While Facebook Growth Is Stalling

Report by Bill Fisher  | Jan 18, 2022

Global Social Network Users 2022

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Our Inaugural TikTok Forecast, plus Developments from the Other Major Platforms

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Table of Contents
Executive Summary
Key Points
How Is UK Social Network Usage Changing in 2022?
What Are the Biggest UK Trends for TikTok, Facebook, Instagram, and Snapchat in 2022?
What Does This Forecast Mean for Marketers in the UK?
Appendix
Read Next
Sources
Media Gallery
About This Report
TikTok is the fastest-growing social platform amid slow overall social network user gains in the UK. Facebook remains the dominant force, but as its user base ages, its grip will begin to slip.
Topics
Social Media Users
Social Media Usage
Social Media Marketing
United Kingdom
Table of Contents
Executive Summary
Key Points
How Is UK Social Network Usage Changing in 2022?
What Are the Biggest UK Trends for TikTok, Facebook, Instagram, and Snapchat in 2022?
What Does This Forecast Mean for Marketers in the UK?
Appendix
Read Next
Sources
Media Gallery

Executive Summary

Social user numbers are on a slow rise in the UK, but the makeup of platform audiences is changing a little more rapidly. In particular, age profiles are shifting, and marketers should shift with them.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How many people in the UK use social networks, overall and by platform?
  2. Which platforms are most popular among which age cohorts?
  3. How should marketers use this information to build out their social ad strategies?

WHAT’S IN THIS REPORT? A comprehensive view of the overall user market by platform and the changing social media landscape in the UK, plus how these changing dynamics will impact marketers.

UK Social Network Users, by Platform, 2020-2025 (% of social network users)
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KEY STAT: Facebook remains the most popular social network, but it’s losing share of social network users, falling from 81.1% to 80.1% this year. TikTok, meanwhile, will shoot up the rankings to become the third-biggest platform by 2023.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Is UK Social Network Usage Changing in 2022?
  1. What Are the Biggest UK Trends for TikTok, Facebook, Instagram, and Snapchat in 2022?
  2. What Does This Forecast Mean for Marketers in the UK?
  3. Appendix
  1. Read Next
  2. Sources
  3. Media Gallery

Charts in This Report

UK Social Network Users, by Platform, 2020-2025 (% of social network users)UK Social Network Users, 2020-2025 (millions, % change, and % of internet users)
UK Social Network User Growth, by Generation, 2020-2025 (% change)UK TikTok Users, 2020-2025 (millions, % change, and % of internet users)
UK Facebook User Growth, by Age, 2020-2025 (% change)UK Facebook Users, 2020-2025 (millions, % change, and % of internet users)
UK Instagram Users, 2020-2025 (millions, % change, and % of internet users)UK Instagram User Growth, by Age, 2020-2025 (% change)
UK Snapchat Users, (millions, % change, and % of internet users)UK Snapchat Users, by Age, 2020-2025 (% of internet users)
UK Twitter Users, 2020-2025 (millions, % change, and % of internet users)UK Mobile Phone Social Network Users, 2020-2025 (millions, % change, and % of mobile phone users)
UK Social Network Users, by Platform, 2021-2025 (millions)

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authors

Bill Fisher

Contributors

Jade Appel
Associate Forecasting Analyst
Karin von Abrams
Principal Analyst
Debra Aho Williamson
Principal Analyst