Global Social Network Users 2022

TikTok Rockets to No. 3 Worldwide as Most Other Platforms Settle Back to Earth

Report by Debra Aho Williamson  | Jan 18, 2022

Global Social Network Users 2022

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Our Inaugural TikTok Forecast, plus Developments from the Other Major Platforms

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Table of Contents
Executive Summary
Key Points
How Is Global Social Network Usage Changing in 2022?
What Are the Biggest Global Trends for Facebook, Instagram, Snapchat, TikTok, and Twitter in 2022?
What Does This Forecast Mean for Marketers Around the World?
Appendix
Read Next
Sources
Media Gallery
About This Report
TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It will have 60% more users than Snapchat and twice as many as Twitter this year.
Topics
Social Media Users
Social Media Usage
Worldwide
Table of Contents
Executive Summary
Key Points
How Is Global Social Network Usage Changing in 2022?
What Are the Biggest Global Trends for Facebook, Instagram, Snapchat, TikTok, and Twitter in 2022?
What Does This Forecast Mean for Marketers Around the World?
Appendix
Read Next
Sources
Media Gallery

Executive Summary

Two opposing developments sum up the state of social network usage in 2022: slowing global growth after unexpected pandemic gains and the rise of TikTok as a major force in social media. The intersection of these trends means that future growth for the main social platforms will come not from wooing first-time users but, increasingly, from stealing each other’s.

3 KEY QUESTIONS THIS REPORT WILL ANSWER:

  • What factors are driving a slowdown in global social network user growth in 2022?
  • How many users will TikTok have worldwide, and how much of a threat will it be to the rest of the Big Five: Facebook, Instagram, Snapchat, and Twitter?
  • How should marketers and their agency partners adapt their social media strategies to take advantage of shifting usage patterns?

WHAT’S IN THIS REPORT? This report presents our latest forecasts for global social network users through 2025 and identifies the top usage trends for Facebook, Instagram, Snapchat, TikTok, and Twitter.

Social Network Users Worldwide, by Platform, 2022 (millions)
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KEY STAT: Facebook is the leading social network by far, but our inaugural forecast reveals that TikTok is now the third-largest worldwide platform.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Is Global Social Network Usage Changing in 2022?
  1. What Are the Biggest Global Trends for Facebook, Instagram, Snapchat, TikTok, and Twitter in 2022?
  2. What Does This Forecast Mean for Marketers Around the World?
  3. Appendix
  1. Read Next
  2. Sources
  3. Media Gallery

Charts in This Report

Social Network Users Worldwide, by Platform, 2022 (millions)Social Network Users Worldwide, 2020-2025 (billions, % change, and % of internet users)
Top 10 Countries, Ranked by Growth in Social Network Users, 2022 (% change)TikTok Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
TikTok Users Worldwide, by Region, 2022 (% of internet users)Instagram Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
Social Network Users in the Middle East & Africa, by Platform, 2020-2025 (% of internet users)Facebook Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
Facebook User Growth Worldwide, by Region, 2020-2025 (% change)Twitter Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
Twitter User Growth Worldwide, by Region, 2020-2025 (% change)Snapchat Users Worldwide, by Region, 2020-2025 (% of total)
Snapchat Users Worldwide, 2020-2025 (millions, % change, and % of internet users)Mobile Phone Social Network User Penetration, by Region, 2022 (% of internet users)
Social Network Users in the Middle East & Africa, 2020-2025 (millions, % change, and % of internet users)Top 10 Countries, Ranked by Social Network Users and Penetration, 2022 (millions and % of internet users)
Social Network Users Worldwide, by Platform, 2021-2025 (millions)

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authors

Debra Aho Williamson

Contributors

Jasmine Enberg
Senior Analyst
Peter Newman
Senior Forecasting Analyst