Latin America Social Network Users 2022

TikTok Takes Flight as Other Platforms Fight to Win New Users

Report by Matteo Ceurvels  | Jan 18, 2022

Global Social Network Users 2022

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Our Inaugural TikTok Forecast, plus Developments from the Other Major Platforms

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Table of Contents
Executive Summary
Key Points
How Is Social Network Usage Changing in Latin America in 2022?
What Are the Biggest Trends in Social Platform Usage?
What Does This Forecast Mean for Marketers in Latin America?
Appendix
Read Next
Listen Next
Sources
Media Gallery
About This Report
Nearly 400 million people in Latin America will use social networks in 2022. Facebook remains the region's biggest platform, but it will experience its slowest user growth on record this year as TikTok and Instagram make gains.
Topics
Social Media Users
Social Media Usage
Latin America
Table of Contents
Executive Summary
Key Points
How Is Social Network Usage Changing in Latin America in 2022?
What Are the Biggest Trends in Social Platform Usage?
What Does This Forecast Mean for Marketers in Latin America?
Appendix
Read Next
Listen Next
Sources
Media Gallery

Executive Summary

People in Latin America love social networks. Social media use in the region is nearly synonymous with internet usage. In 2022, Facebook, Instagram, TikTok, Snapchat, and Twitter will each gain new users, but certain platforms will fare better than others.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How many people in Latin America use social networks, and which countries are fueling growth?
  2. What are the biggest trends in social platform usage in Latin America?
  3. What do these trends mean for marketers in Latin America?

WHAT’S IN THIS REPORT? Our updated forecast for social network users in Latin America through 2025, with breakouts for Argentina, Brazil, and Mexico. We also discuss key trends at Facebook, Instagram, Snapchat, TikTok, and Twitter.

Social Network Users in Latin America, by Platform, 2019-2025 (millions)
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KEY STAT: TikTok’s growth trajectory in Latin America has been remarkable. As the region’s third-largest social network, TikTok’s Latin America users will be almost double Twitter’s and 3.5 times the size of Snapchat’s by the end of the year.

Here’s what’s in the full report

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43charts

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Is Social Network Usage Changing in Latin America in 2022?
  4. What Are the Biggest Trends in Social Platform Usage?
  1. What Does This Forecast Mean for Marketers in Latin America?
  2. Appendix
  3. Read Next
  4. Listen Next
  1. Sources
  2. Media Gallery

Charts in This Report

Social Network Users in Latin America, by Platform, 2019-2025 (millions)Social Network Users Worldwide, by Region, 2022 (millions)
Social Network Users in Latin America, 2019-2025 (millions, % change, and % of internet users)Social Network Users in Latin America, by Country, 2020-2025 (millions)
Social Network User Growth in Latin America, by Country, 2022 (% change)Top 10 Countries, Ranked by Social Network User Penetration, 2022 (% of internet users)
Facebook Users in Latin America, 2019-2025 (millions, % change, and % of internet users)Social Network User Growth in Latin America, by Platform, 2021 & 2022 (% change vs. prior year)
Facebook User Penetration Worldwide, by Region, 2022 (% of internet users)Facebook User Penetration in Argentina, Brazil, and Mexico, 2019-2025, (% of social network users)
Facebook Users in Brazil, 2020-2025 (millions, % change, and % of internet users)TikTok Users in Latin America, 2019-2025 (millions, % change, and % of internet users)
TikTok Users in Latin America, by Country, 2020-2025 (millions)TikTok User Penetration in Latin America, by Country, 2021-2025 (% of internet users)
How Our Forecast For Instagram Users in Latin America Has Changed, 2019-2025 (millions)Instagram Users in Latin America, 2019-2025 (millions, % change, and % of internet users)
Instagram User Growth in Latin America, by Country, 2019-2022 (% change)Instagram Users in Latin America, by Country, 2020-2025 (millions)
Instagram User Penetration in Latin America, by Country, 2021-2025 (% of internet users)Social Network Users in Mexico, by Platform, 2020-2025 (% of internet users)
Snapchat Usersin Latin America, 2019-2025 (millions, % change, and % of internet users)Snapchat Users in Latin America, by Country, 2020-2025 (millions)
Snapchat User Penetration in Latin America, by Country, 2021-2025 (% of internet users)Twitter User Penetration Worldwide, by Region, 2022 (% of internet users)
Twitter Users in Latin America, 2019-2025 (millions, % change, and % of internet users)Twitter Users in Latin America, by Country, 2020-2025 (millions)
Social Network User Share in Latin America, by Country and Platform, 2022 (% of total in each group)Social Network User Penetration in Select Countries in Latin America, 2019-2025 (% of internet users)
Social Network User Penetration in Latin America, by Country, 2019-2025 (% of population)Social Network User Penetration in Latin America, by Platform, 2022 (% of internet users)
Social Network Users in Argentina, 2019-2025 (millions, % change, and % of internet users)Social Network Users in Argentina, by Platform, 2019-2025 (millions)
Social Network Users in Brazil, 2019-2025 (millions, % change, and % of internet users)Social Network Users in Brazil, by Platform, 2019-2025 (millions)
Social Network Users in Mexico, 2019-2025 (millions, % change, and % of internet users)Social Network Users in Mexico, by Platform, 2019-2025 (millions)
Facebook Users in Latin America, by Country, 2020-2025 (millions)Social Network Users in Latin America, by Platform, 2022 (% of internet users)
How Our Forecast For Instagram User Growth in Latin America Has Changed, 2019-2023 (% change)TikTok User Penetration Worldwide, by Region, 2022 (% of internet users)
TikTok User Penetration in Latin America, by Country, 2021-2025 (% of population)Twitter User Penetration in Latin America, by Country, 2021-2025 (% of internet users)
Social Network User Penetration in Mexico, by State, Nov 2020 (% of internet users in each state)

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authors

Matteo Ceurvels

Contributors

Ethan Cramer-Flood
Senior Forecasting Writer
Paola Flores-Marquez
Researcher, Latin America & Spain
Zach Goldner
Junior Forecasting Analyst
Debra Aho Williamson
Principal Analyst