TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.
After two years of unexpected gains, US social network user growth will slow to a more pre-pandemic rate in 2022. But important age-related shifts in usage will change the user makeup of Facebook and Instagram, while TikTok will cause (even more) upheaval in the market.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
Which social platforms will US consumers gravitate to in 2022?
How will US social network usage change in 2022 and beyond?
What are the implications for social media marketers?
WHAT’S IN THIS REPORT? Our latest forecast for US social network users and recommendations for marketers on how to best reach their audiences via social media.
KEY STAT: TikTok will have 90.6 million monthly users in 2022, surpassing Snapchat users and Pinterest users but significantly behind Instagram and Facebook.
Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
27charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
Key Points
How Is Social Network Usage Changing in the US in 2022?
What Are the Biggest US Trends for Facebook, Instagram, Snapchat, TikTok, and Twitter in 2022?
What Does This Forecast Mean for Marketers in the US?
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.