US Social Network Users 2022

TikTok Overtakes Snapchat and Pinterest to Become the Third Largest Platform, Behind Facebook and Instagram

Report by Jasmine Enberg  | Jan 18, 2022

Global Social Network Users 2022

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Our Inaugural TikTok Forecast, plus Developments from the Other Major Platforms

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Table of Contents
Executive Summary
Key Points
How Is Social Network Usage Changing in the US in 2022?
What Are the Biggest US Trends for Facebook, Instagram, Snapchat, TikTok, and Twitter in 2022?
What Does This Forecast Mean for Marketers in the US?
Appendix
Read Next
Media Gallery
About This Report
TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.
Topics
Social Media Users
Social Media Usage
United States
Table of Contents
Executive Summary
Key Points
How Is Social Network Usage Changing in the US in 2022?
What Are the Biggest US Trends for Facebook, Instagram, Snapchat, TikTok, and Twitter in 2022?
What Does This Forecast Mean for Marketers in the US?
Appendix
Read Next
Media Gallery

Executive Summary

After two years of unexpected gains, US social network user growth will slow to a more pre-pandemic rate in 2022. But important age-related shifts in usage will change the user makeup of Facebook and Instagram, while TikTok will cause (even more) upheaval in the market.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. Which social platforms will US consumers gravitate to in 2022?
  2. How will US social network usage change in 2022 and beyond?
  3. What are the implications for social media marketers?

WHAT’S IN THIS REPORT? Our latest forecast for US social network users and recommendations for marketers on how to best reach their audiences via social media.

Social Network Users in the US, by Platform, 2022 (millions)
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KEY STAT: TikTok will have 90.6 million monthly users in 2022, surpassing Snapchat users and Pinterest users but significantly behind Instagram and Facebook.

Here’s what’s in the full report

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27charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Is Social Network Usage Changing in the US in 2022?
  1. What Are the Biggest US Trends for Facebook, Instagram, Snapchat, TikTok, and Twitter in 2022?
  2. What Does This Forecast Mean for Marketers in the US?
  3. Appendix
  1. Read Next
  2. Media Gallery

Charts in This Report

Social Network Users in the US, by Platform, 2022 (millions)Social Network Users in the US, 2020-2025 (millions, % change, and % of internet users)
Social Network Users in the US, by Age, 2020-2025 (% of population)Social Network User Growth, by Age, 2020-2025 (% change)
TikTok Users in the US, 2020-2025 (millions, % change, and % of internet users)Teen Snapchat vs. TikTok Users in the US, 2020-2025 (% of smartphone users)
Millennial Instagram, Snapchat, and TikTok Users in the US, 2020-2025 (millions)Teen Social Network Users in the US, by Platform, 2020-2025 (millions)
Gen Z vs. Baby Boomer Facebook Users in the US, 2020-2024 (millions)Facebook Users in the US, by Generation, 2020-2025 (% of total)
Facebook Users in the US, 2020-2025 (millions, % change, and % of internet users)Instagram Users in the US, 2020-2025 (millions, % change, and % of internet users)
Instagram Users, by Generation, 2020-2025 (% of total)US Instagram User Growth, by Age, 2020-2025 (% change)
Gen Z Instagram, Snapchat, and TikTok Users, 2020-2025 (millions)Snapchat Users in the US, by Age, 2020-2025 (% of smartphone users)
Snapchat Users in the US, 2020-2025 (millions, % change, and % of internet users)Twitter Users in the US, 2020-2025 (millions, % change, and % of internet users)
Twitter User Growth in the US, by Age, 2020-2025 (% change)Social Network Users in the US, by Platform, 2020-2025 (% of social network users)
Instagram, Snapchat, and TikTok Users in the US, 2020-2025 (millions)LinkedIn Users in the US, 2020-2025 (millions, % change, and % of internet users)
Pinterest Users in the US, 2020-2025 (millions, % change, and % of internet users)Reddit Logged-In Users in the US, 2020-2025 (millions, % change, and % of internet users)
Snapchat Users in the US, by Age, 2020-2025 (% of total)TikTok Users in the US, by Age, 2020-2025 (% of smartphone users)
US Social Network Users, by Platform, 2021-2025 (millions)

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authors

Jasmine Enberg

Contributors

Paul Briggs
Principal Analyst
Natalie McGranahan
Senior Researcher and Taxonomy Manager
Peter Newman
Senior Forecasting Analyst
Debra Aho Williamson
Principal Analyst