Super Bowl Advertising: Money Well Spent or Hail Mary?

Article by eMarketer Editors  | Feb 6, 2018
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Super Bowl Advertising: Money Well Spent or Hail Mary?
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In the latest episode of eMarketer's "Behind the Numbers" podcast, principal analyst Paul Verna talks about the Super Bowl—what marketers got for roughly $5 million, the most noteworthy ads, and what was missing from this year's telecast.

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