Retail media is taking Latin America’s digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.
Retail media is taking Latin America by storm as advertisers anticipate the cookieless future. With more robust ad formats and solutions emerging, retail media spending will rise to nearly $2 billion in 2024, according to our inaugural forecast.
Key Question: How is retail media advertising changing the paid media mix in Latin America?
Key Stat: Retail media ad spending in Latin America will triple in size between 2024 and 2028, rising from $1.84 billion to $5.45 billion. At which time, it will represent 15.6% of the region’s digital ad market.
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Table of Contents
Executive Summary
Latin America’s multibillion-dollar retail media revolution marches on
Viable alternatives to the duopoly emerge
Factors fueling retail media’s fire in Latin America
New formats and solutions keep advertisers coming back for more
What should advertisers in Latin America do to capitalize on retail media?
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