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Key stat: Amazon’s sponsored product ads, targeted based on keyword searches, have declined in spending share, while its sponsored display ads, targeted based on user behavior, have slowly grown, per Jungle Scout. Still, the majority (78%) of Amazon ad spend was on sponsored product placements last year.
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Methodology: Data is from the May 2023 Jungle Scout report titled "2023 Amazon Advertising Report." Data is based on ecommerce data collected during January 2018-March 2023 across 20 global marketplaces, 5,000+ brands and 950,000+ unique Amazon advertising campaigns.