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Key stat: US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023.
Beyond the chart:
US mobile gaming ad revenues will reach $6.67 billion this year, growing 12.0% over last year.
Mobile games still rely on advertising for revenues, but in-app purchases will generate much more money and, by our estimates, exceed $20 billion in the US this year.
Hypercasual games like Candy Crush are particularly effective at driving ad revenues.
Use this chart:
Evaluate mobile ad spend strategy.
Determine how to prioritize mobile for gaming ads.