Amazon Prime Day 2023 will drive a surge of activity for Amazon, competing retailers, and brands looking to generate a sales boost before the back-to-school and holiday shopping seasons.
Amazon’s annual midsummer event is a key test of consumer demand as a shaky economy and high prices have shoppers in deal-seeking mode. With Prime Day’s evolution into an industrywide tentpole, brands and retailers hoping to capitalize on the surge in demand need to execute the right strategies to outperform the competition.
Key Question: How much ecommerce spending should brands and retailers expect on Prime Day 2023, and how should they prepare?
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Amazon Prime Day 2023 will drive a surge of activity for Amazon, competing retailers, and brands looking to generate a sales boost before the back-to-school and holiday shopping seasons.