In February, CEO Andy Jassy said Amazon had been working on generative AI models similar to ChatGPT for a long time. Then in May, leaked documents showed the company was planning to revamp Alexa with more ChatGPT-like features, while at the same time, job postings suggested Amazon would also incorporate generative AI into its search feature.
Retailers from Walmart to Levi’s have begun experimenting with the technology, using it in both internal and external functions including product recommendations, search, and generating product descriptions.
If Amazon can find an easy way to bundle all of these capabilities into one service for merchants, it would gain even more of an edge over retail competitors.
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