Alcohol sales growth picks up online after years on the rocks, adding to retail media buzz

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Key stat: US alcohol off-premises retail ecommerce sales will reach $6.85 billion this year, growing 6.1% over 2022, according to our forecast. Growth will reach double digits come 2026.

Beyond the chart:

• Last week, Uber announced a new video ad format on its retail media network, which extends across all of its apps, including alcohol delivery service Drizly.
• As it becomes more popular to buy alcohol online, expect delivery services, like Uber Eats and Instacart, and grocers to capitalize on the growing market.

Use this chart:

• Evaluate retail media budgets across categories.
• Plan wholesale alcohol purchases.
• Determine alcohol ecommerce ad spend.

More like this:

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• US Alcohol Ecommerce Forecast 2023 (Insider Intelligence subscription required)

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Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.