Retail Ecommerce and Digital Buyer Trends in 2024: Mexico​

With a projected $58.89 billion in sales in 2024, Mexico’s retail ecommerce market is the second-largest in Latin America. Brands and retailers that understand the nuances of Mexico’s diverse shopper base—along socioeconomic and geographic lines—stand to differentiate themselves in a highly competitive market and win consumers’ hearts, minds, and wallets.​

This deck will:​

• Unpack our latest forecasts for retail ecommerce sales and digital buyers in Mexico.​
• Explore the current state of the Mexican economy and consumer sentiment.​
• Reveal the purchasing behaviors of Mexico’s 67.5 million digital buyers.​
• Help brands and retailers capitalize on opportunities for growth as shopping habits shift further online.