Retail Ecommerce and Digital Buyer Trends in 2024: Colombia

Despite ongoing economic challenges, we expect sales growth to rebound next year, making Colombia an emerging ecommerce market to watch. Brands and retailers that understand the nuances of how and where Colombia’s 13.4 million digital buyers spend online—across socioeconomic, geographic, and demographic lines—will set themselves up for success in this multibillion-dollar retail ecommerce market.

This deck will:

• Unpack our latest forecasts for retail ecommerce sales and digital buyers in Colombia.
• Explore the current state of the Colombian economy and consumer sentiment.
• Reveal the purchasing behaviors of Colombia’s 13.4 million digital buyers.
• Help brands and retailers capitalize on key opportunities to gain a competitive edge.