Retail Ecommerce and Digital Buyer Trends in 2024: Chile

As Retail Ecommerce Sales Return to Growth, How and Where Are Consumers Spending Online?

Report by Matteo Ceurvels | Nov 21, 2024

Chile has the fourth-fastest-growing digital economy among the 16 local markets we forecast in the region, growing by 8.6% after two consecutive years of double-digit declines. Brands and retailers that understand the nuances of how and where Chile’s 11.0 million digital buyers spend online—across socioeconomic and generational lines—will be best positioned to capitalize on this resurging ecommerce market.

This deck will:

Unpack our latest forecasts for retail ecommerce sales and digital buyers in Chile.
Explore the current state of the Chilean economy and consumer sentiment.
Reveal the purchasing behaviors of Chile’s 11.0 million digital buyers.
Help brands and retailers capitalize on key opportunities as ecommerce sales return to growth.

Here’s what’s in the full report

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authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian: VP, Content

Vladimir de Leon: Chart Editor

Nikolai Dineros

Donte Gibson: Senior Charts Editor

Zach Goldner: Senior Forecasting Analyst

Vladimir Hanzlik: Executive Editor and SVP, Content

Erika Huber: Director, Report Editing

Penelope Lin: Director, Data Visualization

Wendy Malloy: Director, Reports Editor

Emma Noyes: Graphic Designer, Data Visualization

Jennifer Pearson: VP, Research

Sakina Thanawala: Copy Editor

Matt Torpey: Senior Chart Editor

Emman Velasco: Chart Editor

Retail Ecommerce and Digital Buyer Trends in 2024: Chile​

As Retail Ecommerce Sales Return to Growth, How and Where Are Consumers Spending Online?​