Radio and Digital Audio Ad Spending Benchmarks: Q4 2024

Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for radio and digital audio services ad spending.

This deck will:

• Map out the ad spending growth trajectories for both terrestrial radio and digital audio through 2028.
• Show ad buyers how podcast ad spending will shape the market for digital audio services ad spending.
• Help publishers and solution providers think through how they can capitalize on the near-term trajectory of audio ad spending across different media.