Programmatic Ad Spending Benchmarks: Q4 2024

Forecasts and Insights for Programmatic

Report by Max Willens, and Yoram Wurmser  | Oct 22, 2024

Ad Spending Benchmarks: Q4 2024

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Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising

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About This Report
Programmatic has effectively become the defining mechanism for delivering ads. This benchmark guide unpacks how programmatic advertising is shaping spend in key channels.
Topics
Digital Ad Spending
Programmatic Advertising
US

Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for programmatic ad spending.

This deck will:

  • Provide an overview of how programmatic ad spending continues to migrate away from open environments and into more controlled, private ones.
  • Help ad buyers understand how programmatic advertising is shaping ad spending trends in key channels, including digital video and retail media display ad spending.
  • Help publishers and solution providers think through how they can capitalize on the near-term trajectory of programmatic ad spending.

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authors

Max Willens, and Yoram Wurmser

Contributors

Rahul Chadha
Donte Gibson
Zach Goldner
Forecasting Analyst
Vladimir Hanzlik
Executive Editor and SVP, Content
Penelope Lin
Director, Data Visualization
Peter Newman
Director, Forecasting
Emma Noyes
Graphic Designer, Data Visualization
Oscar Orozco
Director, Forecasting
Naomi Rebuelta
Copy Editor
Emman Velasco
Chart Editor
Paul Verna
VP, Content
Zia Daniell Wigder
Chief Content Officer
Ali Young
Senior Copy Editor