Industry Ad Spending Benchmarks: Q4 2024

Forecasts and Insights for Industries

Report by Yoram Wurmser  | Oct 22, 2024

Ad Spending Benchmarks: Q4 2024

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Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising

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About This Report
How can ad buyers calibrate their ad spending and budget allocations against average for their industry, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?
Topics
Digital Ad Spending
Total Media Ad Spending
US

Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for industry ad spending.

This deck will:

  • Provide an overview of our industry ad spending and revenue forecasts as of Q4 2024, including breakdowns by medium, format, and device.
  • Help ad buyers benchmark their ad spending and budget allocations against their industry.
  • Help publishers and solution providers assess whether their ad revenue mix is in line with industry trends.

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authors

Yoram Wurmser

Contributors

Rahul Chadha
Nikolai Dineros
Zach Goldner
Forecasting Analyst
Vladimir Hanzlik
Executive Editor and SVP, Content
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Oscar Orozco
Director, Forecasting
Emman Velasco
Chart Editor
Paul Verna
VP, Content
Zia Daniell Wigder
Chief Content Officer
Max Willens
Ali Young
Senior Copy Editor