Ad Spending Benchmarks: Q4 2024

Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising

Report by Yoram Wurmser, and Paul Verna  | Oct 22, 2024

Ad Spending Benchmarks: Q4 2024

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Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising

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Table of Contents
Key Developments in Ad Spending
Media Gallery
About This Report
This is the second installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Topics
Total Media Ad Spending
US
Table of Contents
Key Developments in Ad Spending
Media Gallery

Welcome to the Q4 2024 “Ad Spending Benchmarks.” This quarter, we take a look at the latest forecasts for industry, programmatic, B2B, out-of-home (OOH), audio, and in-game advertising. There’s a slide deck devoted to each topic that gives marketers the data they need to benchmark their own spending.

Total Ad Spending at a Glance (billions and % of US total ad spending, by audience, industry, media, and buying method, 2024)
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Click here to view our full forecast for US total media ad spending.

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Table of Contents

  1. Key Developments in Ad Spending
  1. Media Gallery

    Charts in This Report

    Total Ad Spending at a Glance (billions and % of US total ad spending, by audience, industry, media, and buying method, 2024)

    authors

    Yoram Wurmser, and Paul Verna

    Contributors

    Rahul Chadha
    Donte Gibson
    Zach Goldner
    Forecasting Analyst
    Vladimir Hanzlik
    Executive Editor and SVP, Content
    Penelope Lin
    Director, Data Visualization
    Peter Newman
    Director, Forecasting
    Emma Noyes
    Graphic Designer, Data Visualization
    Oscar Orozco
    Director, Forecasting
    Naomi Rebuelta
    Copy Editor
    Shelleen Shum
    Senior Director, Forecasting
    Andrew Spink
    Forecasting Analyst
    Emman Velasco
    Chart Editor
    Zia Daniell Wigder
    Chief Content Officer
    Max Willens
    Ali Young
    Senior Copy Editor