eMarketer's Jasmine Enberg spoke with Gina Garrubbo, president and CEO of National Public Media (NPM)—a subsidiary of NPR responsible for sponsorship sales on NPR's platforms and across public TV stations—and Bryan Moffet, NPM's COO, about how the company works with advertisers to create organic ads—not commercials—that don't take away from the listening experience. The interview was conducted as part of our August report, "Podcast Advertising 2018: The Power and Potential of Storytelling for Brands."