As digital transformation continues in Southeast Asia, one sector that has been slow to adopt is advertising. Digital will account for 35.3% of total ad spending in 2023—the lowest share globally—and edge to 40.4% in 2027. In that span, the proportion of digital ad spend in India will shoot up from 34.3% to 45.6%.
Key Question: What proportion of ad spending does digital account for in India and across Southeast Asian countries?
KEY STAT: Digital’s share of ad spending in Southeast Asia will reach only 35.3% of total ad spending in 2023, lagging far behind total Asia-Pacific.
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