Ad spending growth in Canada has cooled off as advertisers claw back budgets amid economic uncertainty. For recovery-minded brands, digital channels can help tap into the renewed consumer spending that’s projected to come in the next few years.
Key Question: How much of total ad spending in Canada is digital?
KEY STAT: Digital advertising will make up close to 7 in 10 ad dollars spent in Canada this year.
Here’s what’s in the full report
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Report Snapshot
We’ve revised our forecasts to reflect slowing growth.
The digital duopoly of Google and Meta will dip below a 60% share.
Connected TV is the fastest-growing digital ad format.
Still, TV is a mainstay for many brands.
Digital video is almost as big as search.
Advertising is more mobile than ever.
What does this forecast mean for marketers in Canada?
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