Skills—the apps of the voice world—are built to provide a particular utility for users, but they're also changing the advertising paradigm for marketers. Doug Robinson, CEO of Fresh Digital Group, a marketing agency specializing in smart speaker skills, spoke with eMarketer's Sean Creamer about the benefits of investing in a branded voice skill, which brands got it right and the future of voice. Robinson was interviewed as part of eMarketer's July report, "Marketing Beyond the Screen: Using Voice Technology to Boost Brand Engagement."